Tracey Gibbs interviews Andy Cheetham for the SUN Awards 2006. They discuss finding new talent, choosing who to commission, fulfilling a brief, fees, the digital era, and more.
Andy founded CheethamBell in 1992 with partner David Bell. The agency soon became Manchester’s creative hotshop winning over 250 local, national and global awards in an eight year period. In early 2001 CheethamBell merged with JWT to become CheethamBellJWT.
CBJWT has been in the top 5 most creatively ranked JWT agencies across Europe, Middle East and Africa for the past 3 years. Andy is on the IPA council and was made a fellow of the IPA in 2002.
“SUN is a good thing because… its an independent showcase run by photographers outside London, which I think is a very honourable.” Andy Cheetham
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25 mins duration